where national dailies are more regular at collecting political news and other stuffs that are matter of concern of urban population, radio waves are no exception. In this circumatances rural journalism should be promoted. However complete role identification and how rural journalism can contribute to biodiversity are the questions to be discussed.
Rural folk generally know a great deal about the biodiversity in their midst. Rural journalism could work towards ensuring that people in a neighbourhood work together to prevent the extinction of existing species due to uncontrolled hunting, or consumption of endangered species as food. Practices that harm biodiversity should also be condemned, such as the dumping of garbage into rivers and ponds. When the media takes thiese issues up, locals and local self-government officials sit up and take notice.
Media industry is growing all over the world. if we can talk about India, people from media industry think that in coming years there will trmendous growth in media industry (both print and electronic), and that is why they are planing to cover regional viewers and readers..(as literacy and access is increasing in rural areas). Many national and foreign channels already started channels in regional languages, even if we can talk about hindi print media, theres lot of scope of growth, media organisations are planing to start newspapers in regional languages, i think this change will definitely help to focus on local issues. and it will definitely help to solve many issues.