I strongly believe that environmental degradation is not a problem cause by environment it self, it’s actually a problem of communications. All issues of environmental failures came up due to lag of communications competencies among human beings instead of technical issues within the parameters of environmental technologies.
In some countries, environmental degradation and sustainable development issues are not considered as first priority within the society. This phenomenon proves that communications plays an important role within both issues. People doesn’t put sustainable development in their first priority not because of they don’t want to have sustainable livelihood, but more as a cause of lag of understanding about the meaning of sustainable development.
Mass media has a strategic position to guarantee the success of communications about sustainable development within a particular society. Unfortunately, not all mass media practitioners are enlightened by the concept of sustainable development. To make it worse, some unethical business practices of the mass media are also marginalized the issues from the editorial board. In Indonesia, this negative influence can be easily found in the form of advertorials and space buying that potential to influence the decision on the agenda setting of the media.
How is the situation in your country?
Will you share some to enlighten us?