"Hi - the role of media in achieving social change objectives is well demonstrated; however, the impacts are not that of a "magic bullet" as was believed many decades ago, but rather a process in which media audience read and interpret…"
Alot have been written about the role of the media (in its different and various formats) in effecting social change. It is neccessary to do an examination of this role, case studies evaluation, and how success stories may be replicated in different
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I am a consultant in the field of social change communication, and write regularly on media and communication issues, especailly focussed on health and the NGO sector. I see the site as being useful to my research, as well as to connect with other people working in this field
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