Bringing people together to improve communication of research findings
Biodiversity and the media
As 190 nations prepare to meet in Germany next week for the Conference of Parties to the UN Convention on Biological Diversity, the International Institute for Environment and Development (IIED) has published a 4-page briefing paper on biodiversity and the media. The briefing explains why biodiversity loss will be an increasingly important story in the coming years and suggests ways for journalists and others to improve the way they tell this story.
I would be interested in any feedback and ideas that you have on this topic.
The key points are listed below and you can download the paper as a pdf at: http://www.iied.org/pubs/pdfs/17037IIED.pdf
KEY POINTS:
1. Biodiversity is essential to human wellbeing but is under threat the world over. Yet media coverage does not match the scale of the problem, not least because the term ‘biodiversity’ is itself poorly understood.
2. Journalists need to gear up to tell this story better by learning more about the issues and framing them in ways that make sense to their audiences.
3. Researchers and policymakers must also do more to explain the importance of nature to people, using jargon-free language and examples that help make the issues real.
4. Key to successful communication will be an ability to show that people are part of biodiversity, reliant on its richness and deeply affected by its loss. This will grow in importance in the coming years, as major international storylines unfold and climate change takes hold.
I would be interested in any feedback and ideas that you have on this topic.
The key points are listed below and you can download the paper as a pdf at: http://www.iied.org/pubs/pdfs/17037IIED.pdf
KEY POINTS:
1. Biodiversity is essential to human wellbeing but is under threat the world over. Yet media coverage does not match the scale of the problem, not least because the term ‘biodiversity’ is itself poorly understood.
2. Journalists need to gear up to tell this story better by learning more about the issues and framing them in ways that make sense to their audiences.
3. Researchers and policymakers must also do more to explain the importance of nature to people, using jargon-free language and examples that help make the issues real.
4. Key to successful communication will be an ability to show that people are part of biodiversity, reliant on its richness and deeply affected by its loss. This will grow in importance in the coming years, as major international storylines unfold and climate change takes hold.
Tags: biodiversity
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