Dr.Arvind Mishra's Page

The biggest challenge in public understanding of science programmes in India is how to inculcate interest in science amongst Indian common masses who are mostly villagers.Still not very familiar with modern means of communication they are not able to grasp often the higher modes of science communication.A breakthrough in this regard is achieved with the efforts of National Council of Science and Technology Communication[NCSTC] ,Department of Science and Technology [DST] ,Government of India[GIO]… Continue

New Delhi is hosting the said congress the seventh in succession and I trust this may genuinely interest many of you interested especially in technology communication. Please mind it is not on communication technology but the other way round ! What is your say?Please read out the details which is as follows before jumping to any conclusions.And yes, wont you like to attend this innovative event yourself ?

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The other day I was interacting with a group of graduate students of mass communication and media studies and certain questions posed by a few of them made me uncomfortable. I wish to share my experience with you all Samaritans. The questions which made me most uncomfortable in answering are as follows- What is deference in between science writing, popular science writing, science communication and science journalism? Is it not that science writing or popular science writing as it was addresse… Continue

Science fiction is not only an effective learning device for school children but it could just be judiciously used in communicating science to lay people as is evidenced by a study[unpublished] conducted in eastern uttar pradesh,India.The study in question reveals that people get easily attracted when they are told about issues in S&T using a story/sf format .It could be just a story in narration or a drama to easily communicate many issues in S&T affecting common man in region concerned… Continue

About 40% of more than one billion population of India still costitute illiterate people who do not have access to any print mainstream media and communicuating science to them is a daunting task.Of late broadcast media has appreciably reached to remote corners of India thanks to the rapid spread of sattelite mediated television programmes.But lack of proper supply of electricity and other essential infrastructures is a limiting factor to exploit fully the benefit of this broadcast media too.The… Continue